Moving on from legal statuses to me in my underwear... to be honest, I’m a little bit freaked out to be sharing these pictures. But sometimes you have to get out of your comfort zone, even if it’s just for a second! You probably already know, if you follow us on social media or if you live in a big city, or if you’re a big lingerie fan: we launched a collaboration for a collection with Princess Tam Tam! The news was out November 23.
For me, collaborating with someone else is so much fun! Working with Jonak last year was like a breath of fresh air, and this year it’s Birchbox’s and Princesse Tam-Tam’s turn. It’s always fun when two brands get together. Besides the two styles coming together, it’s the moment for me to try something new. Different contributions, know-how, corporate culture and backgrounds! Besides all the new people we’ll be able to reach together, I see it as a creative chance to explore different product domains that I wouldn’t normally think about! I’m really proud of this collaboration, I feel like our brand identities are pretty close and related!
Over a year ago, Princesse Tam-Tam got in touch with us to create a Christmas collection together. I think that in all Lemonade history, I’ve never been more excited. To tell you the truth, I went crazy, dancing all over the place, Larusso blaring in the office. When I started the blog, almost five years ago, I didn’t really know what I was getting into... a few months after starting, I saw bloggers that had been around for a while, a lot longer than me, collaborating with big brands. Crazy as I am, I started to make lists, lists of brands that I wanted to collaborate with, to design products with them. I’m talking about true creation from the technical manual to the product! I’ll tell you more about this indescribable feeling of when you get your first prototype.