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We have become a company with a mission
We recently changed our legal status to become mission-driven company.
The objective?
Structure our CSR approach and affirm a social commitment that will guide our choices and actions over the long term.
To put it simply, these articles of association ensure that our aim is not just to make a profit like a conventional company, but also to take concrete action to defend our values.
We recently changed our legal status to become mission-driven company.
The objective?
Structure our CSR approach and affirm a social commitment that will guide our choices and actions over the long term.
To put it simply, these articles of association ensure that our aim is not just to make a profit like a conventional company, but also to protect the environment.working concretely to defend our values.
Our mission in question?
"Making fashion more inclusive by helping everyone celebrate themselves with clothes full of joy, color and boldness, designed in responsible conditions at fair prices."
I'LL TELL YOU WHY
"After 10 years of adventure, I can say it with great gratitude: today, Make My Lemonade is healthy and growing.
It's the fruit of a lot of hard work, of course, but above all it's the result of the unwavering commitment of our community. It's great to have the opportunity to push this story ever further. But, to be honest, it's also a source of new challenges, which we have to learn to deal with.
And if there's one thing I don't want to lose sight of in all this, these are our values. So we wanted to make sure that, come what may, they would stay. at the heart of our decisions."
WHAT does this mean in concrete terms?
This mission rests on two pillars. The first, that of a ever stronger representativeness both in the pieces and in the images we produce. And the second, that of continuous work to ensure that these pieces are made. in the best possible conditions.
We've never defined ourselves as an "inclusive" brand, because that would be wrong. We don't dress everyone, not yet. On the other hand, this mission is the driving force behind strong projects within the company, such as enlargement from 32 to 54 of our sizing by 2026, a continuous quest for representativeness in each of our shoots to show the same piece on different morphologies, in-depth work on each pattern from one size to the next, or in-house training programs for new employees. sensitize our teams to the all-too-familiar role played by grossophobia in today's society.
It also means making sure that our partner workshops are regularly audited, and doing our utmost to ensure that our production is in line with the highest quality standards. almost all made in Europe and selected materials are as environmentally friendly as possible. And if all this comes at a price, we do our best to make sure it's a fair one, even if it means having a small margin.
It's finally raise awareness among other fashion players to take this message much further (read Lisa's speech to the 2023 Ready-to-Wear Federation here - you'll understand why).
our mission committee
The mission committee is made up of both company employees and outsiders who have agreed to put their expertise at the service of the company. their expertise and knowledge to serve our mission. It meets several times a year to make sure we're moving in the right direction, so we can prioritize actions and build a comprehensive mission report.
Lisa Gachet - Founder and Artistic Director of Make My Lemonade
Inès Guiony - Managing Director, Make My Lemonade
Sarah Pompier - Production Manager, Make My Lemonade
Pauline Nentas - Make My Lemonade Communications Manager
Stéphanie Zwicky - Make My Lemonade customer
Daria Marx - President of the Gras Politique association
Julien Huau - Specialist in climate & environmental issues in the fashion & luxury sector
Our first mission report, with details of our actions, will be available on this page. Stay tuned!
